The St. Louis Cardinals are one of the most storied franchises in Major League Baseball (MLB) and have a rich history that includes multiple World Series titles. The team is currently owned by an investment group led by William DeWitt Jr., who became the managing partner and chairman in 1996.
Under his leadership, the Cardinals have achieved great success, including championships in 2006 and 2011.
As a member of the National League, the Cardinals have a strong following and are known for their passionate fan base. DeWitt’s ownership has brought stability and a focus on building a competitive team while also enhancing the ballpark experience at Busch Stadium.
With a commitment to excellence, the organization continues to be a key player in the MLB landscape.
For those interested in sports ownership, the story of the Cardinals serves as a fascinating example of how leadership can influence a franchise’s success and community impact. Understanding who owns the team sheds light on the dynamics behind one of baseball’s greatest organizations.
Ownership History of the St. Louis Cardinals

The St. Louis Cardinals have a rich ownership history marked by influential figures and key moments. From early days of individual ownership to the modern era with key investment groups, this history reflects the evolution of the team and its impact on baseball.
Early Ownership and Chris Von Der Ahe
The Cardinals began in the late 19th century and were initially owned by Chris Von Der Ahe. He purchased the team in 1882 and was instrumental in shaping its identity. Von Der Ahe introduced innovations like the first team uniforms.
His ownership style was flamboyant, which helped attract fans and increase attendance. However, his lack of financial discipline led the team into debt. By the time he left in the early 1900s, the franchise faced struggles that would affect its future.
Sam Breadon and Branch Rickey’s Tenure
Sam Breadon acquired the team in 1920 and brought in Branch Rickey as a key executive. This partnership proved essential for the Cardinals. Rickey transformed the team by focusing on scouting and player development.
Under their leadership, the Cardinals saw success on the field, leading to multiple pennants and World Series titles. They also raised funds through innovative fan ownership models, making the team financially stable. This era solidified the Cardinals’ position in baseball history.
Anheuser-Busch and Gussie Busch
In 1953, Anheuser-Busch, led by Gussie Busch, purchased the team. Busch aimed to use the Cardinals as a marketing tool for his beer brand. Under his ownership, the Cardinals flourished. They won several championships, including the 1964 and 1967 World Series.
Busch’s commitment to the team was significant, and he took an active role in its operations. His era helped establish the Cardinals as a powerhouse in baseball, contributing to their loyal fan base.
DeWitt Family Era
Following the sale of the team in 1996, the DeWitt family took over, with Bill DeWitt Jr. as the managing partner. Under their guidance, the Cardinals continued to thrive. The team achieved great success, winning the World Series in 2006 and 2011.
The DeWitt family has focused on building a competitive team while ensuring financial stability. Their ownership style emphasizes smart investments in players and facilities, keeping the franchise competitive in Major League Baseball.
Economic Impact and Team Success

The St. Louis Cardinals hold a significant position in Major League Baseball, showcasing both strong economic contributions and team achievements. Their financial success and community engagement are vital aspects of their legacy and influence in the region.
Key areas include the franchise’s financial highlights, their World Series accomplishments, community initiatives, and development projects like Ballpark Village.
Financial Highlights and Forbes Valuation
The Cardinals are consistently among the highest-valued franchises in baseball. According to Forbes, the team was valued at approximately $3.3 billion in 2023. This financial strength stems from various revenue streams, including ticket sales, sponsorships, and merchandise.
Recent attendance figures have also bolstered earnings, with the team drawing in over 3 million fans each season, reflecting their popularity. The substantial economic impact is felt in the St. Louis metro area, generating approximately $310 million this year.
World Series Championships and Division Titles
The team boasts a proud history, with 11 World Series Championships and multiple National League Pennants to their name. This level of success brings not only pride to fans but also enhances revenue through increased ticket sales and merchandise.
The last championship in 2011 significantly boosted local business during the celebrations. Additionally, the Cardinals have secured many division titles, showcasing their consistent performance in the National League Central. This successful track record fuels fan loyalty and community support, reinforcing the team’s role in St. Louis culture.
Cardinals Care and Community Engagement
Cardinals Care, the team’s charitable foundation, exemplifies the organization’s commitment to community support. Through various programs, the Cardinals have contributed millions to local schools and nonprofit organizations.
They focus on helping at-risk youth, promoting health and wellness initiatives, and providing scholarships. This engagement not only strengthens the community but enhances the team’s reputation. Fans appreciate the team’s dedication to social responsibility, creating a lasting bond between the franchise and its supporters.
Ballpark Village and Development Projects
Ballpark Village is a prime example of the team’s investment in downtown St. Louis. This development project features dining, entertainment, and residential spaces, drawing fans and visitors year-round.
It has become a vibrant hub for fans before and after games, positively impacting local businesses. The project has led to increased foot traffic and a more lively atmosphere around Busch Stadium.
With ongoing plans for expansion, the area is set to grow further, aligning with the team’s mission to stimulate economic growth in the region.
The combination of strong financial metrics, historical achievements, community involvement, and development initiatives positions the Cardinals as a cornerstone of not just the sport, but also the local economy.
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