Who Owned the Braves When They Moved to Atlanta? A Look at the Team’s Transition to the South

The Atlanta Braves, now a key franchise in Major League Baseball, have a rich history tied to their various relocations. When the team moved to Atlanta in 1966, it was owned by Bill Bartholomay, who played a significant role in this historic transition from Milwaukee.

The move marked the Braves’ first steps into the Southern United States, making them pioneers in a region not previously known for Major League Baseball.

Originally known as the Boston Braves, the team struggled to maintain a strong fan base, leading to its relocation to Milwaukee in 1953.

Under Bartholomay’s ownership, the Braves experienced another shift, as he sought to expand the team’s reach and connect with a new audience in Atlanta. This decision not only changed the landscape of baseball in the South but also set the stage for the Braves’ growing success in the years to come.

Understanding the ownership and the context behind the Braves’ move helps fans appreciate the franchise’s journey. It highlights how decisions made by owners can shape the future of a team, influencing everything from community engagement to team performance.

Ownership and Relocation History

The Braves’ ownership and relocation history spans several significant periods. It highlights key figures and decisions that shaped the franchise’s journey from Boston to Atlanta.

The Birth of the Braves and Early Ownership

The Braves began as the Boston Braves in 1871. Initially owned by Ivers Whitney Adams, the team faced many changes in leadership. Various owners followed, including Arthur Soden and George Dovey.

These early years saw fluctuating performances. While the team had moments of success, maintaining a strong fan base was challenging.

By the late 1940s, the Braves struggled in Boston, leading to discussions about relocation.

The Milwaukee Era and Lou Perini

In 1953, Braves owner Lou Perini made a critical decision to move the team to Milwaukee. This move came after declining attendance in Boston. Milwaukee welcomed the Braves with enthusiasm, boasting around 60,000 fans at their first parade.

Under Perini’s ownership, the Milwaukee Braves experienced notable success, winning the World Series in 1957. Key players like Hank Aaron and Warren Spahn contributed to this era. John McHale joined as club president, helping establish a strong organization. The team thrived in Milwaukee, but issues eventually arose regarding long-term fan support.

The Move to Atlanta and William Bartholomay

In 1966, ownership transitioned to William Bartholomay, who recognized the need for a new location. The Braves moved to Atlanta to tap into a growing market. Bartholomay played a vital role in this decision, believing a Southern base would offer better support.

The relocation was met with excitement. Fans gathered to support the new Atlanta Braves, and the team adapted to its new home.

Under Bartholomay’s leadership, the Braves sought to build a competitive roster. This marked the beginning of a fresh chapter for the franchise, aiming for sustained success in a new city.

The Atlanta Braves Under Corporate Ownership

The Atlanta Braves entered a new chapter under corporate ownership, transforming the team’s identity and operations. This era saw significant changes in management and team dynamics, leading to notable successes on the field.

The Turner Broadcasting System Era

Ted Turner acquired the Braves in 1976, bringing the team under the umbrella of Turner Broadcasting System (TBS). His ownership led to numerous advancements for the franchise.

Under Turner’s leadership, the Braves reached the National League Championship Series in 1982, showcasing their potential.

Turner’s strategy to broadcast Braves games on TBS expanded the team’s fan base nationwide. This exposure increased the team’s popularity and revenue, as more fans could follow their games.

The Braves won division titles during this period and captured the World Series in 1995, solidifying their status in baseball history. Many players from this era, like Greg Maddux and Tom Glavine, are now in the Hall of Fame.

Transition to Time Warner and Liberty Media

In 1996, Turner Broadcasting merged with Time Warner, marking a new phase for the Braves. The focus shifted beyond just baseball, as media properties became a priority.

Despite this transition, the Braves continued to thrive, winning multiple division titles through the late 1990s and early 2000s.

In 2007, Liberty Media took control of the Braves. This ownership further transformed the team’s financial structure, aiming to maximize profitability while maintaining competitive success.

Liberty Media’s focus on smart business practices complemented the team’s aspirations on the field. The Braves remained a household name, reflecting their lasting impact on Major League Baseball.