Does the Wrigley Family Still Own Wrigley Gum? A Look at Ownership Today

Wrigley’s gum has been a beloved staple in American culture for generations. The Wrigley family no longer owns Wrigley gum.

In 2008, the Wrigley Company was sold to Mars, Incorporated for around $23 billion, marking the end of the family’s direct control over the brand. This significant shift has transformed the company into part of the Mars Wrigley Confectionery division, which includes other well-known candy products.

William Wrigley Jr. founded the Wrigley Company in 1891, creating a legacy that has endured for over a century. The Wrigley name is synonymous with quality chewing gum, but since the acquisition by Mars, Inc., the company has focused on innovation and expanding its global reach.

This transition raises questions about the future direction of the brand and how it positions itself in a competitive market.

The story of Wrigley’s gum is not just about the family that built it, but also about the evolution of a major player in the candy industry. Understanding the changes in ownership provides insight into how one of the world’s most recognized gum brands continues to thrive.

The Wrigley Company’s Evolution

The Wrigley Company has a rich history marked by growth, innovation, and strategic partnerships. Its journey from a small soap business to a major candy and gum manufacturer showcases its adaptability and forward-thinking approach.

The following sections explore the key phases of Wrigley’s evolution.

Rise of an Iconic Brand

William Wrigley Jr. founded the Wrigley Company in 1891 in Chicago. Initially, it sold baking powder, but Wrigley shifted focus to gum after offering it as a premium with his products.

This move was pivotal and led to the launch of Juicy Fruit and Spearmint gums. These flavors quickly gained popularity, establishing the brand in the confectionery market.

By the early 1900s, Wrigley was well-known for its innovative advertising campaigns and eye-catching packaging. The Wrigley Building, a notable landmark in Chicago, further symbolized the company’s success.

The brand’s growth during this era set the stage for future innovations in flavors and product lines.

Diversification and Innovation

As consumer tastes evolved, the Wrigley Company expanded its product range. In the 1980s, it introduced Doublemint and Extra, responding to a growing demand for sugar-free options.

The launch of Orbit gum appealed to health-conscious consumers.

Wrigley continuously invested in research and development to enhance its offerings. This focus on innovation kept the brand relevant amid competition from other confectionery firms. The company also incorporated different ingredients, improving flavor longevity and overall quality.

Advertising campaigns highlighting these innovations further boosted brand loyalty.

Mergers and Acquisitions

In 2008, the Wrigley Company was acquired by Mars, Incorporated for $23 billion. Despite the sale, the Wrigley family retained a significant minority stake and remained involved in business decisions.

This merger expanded Mars’ portfolio to include popular brands such as Altoids and Life Savers.

The acquisition allowed for even greater product innovation and distribution, leveraging Mars’ vast resources. Wrigley’s connection with Mars Inc. has solidified its position in the global market, ensuring it remains a dominant player within the confectionery industry.

Wrigley’s Legacy and Influence

The legacy of the Wrigley family extends beyond chewing gum into cultural, social, and philanthropic realms. Wrigley products have shaped advertising practices while also maintaining a strong connection to local communities and historical sites.

Cultural and Social Impact

Wrigley’s influence in Chicago is significant. The Wrigley name is synonymous with the beloved Wrigley Field, home of the Chicago Cubs. The ballpark, established in 1914, is one of the oldest in Major League Baseball. It not only serves as a venue for baseball games but also hosts community events, reinforcing the connection between the Wrigley family and local culture.

William Wrigley Jr. played a role in transforming the company into a major player in advertising. His innovative marketing strategies helped create memorable campaigns that cemented Wrigley’s place in American culture. The company’s products, such as Juicy Fruit and Doublemint gum, have been woven into everyday life across generations.

Continued Brand Presence

Wrigley’s gum remains a household name, thanks in large part to its impactful advertising. The Wrigley family’s expertise in marketing has kept the brand relevant through various media channels.

Advertisements often feature catchy jingles and memorable slogans, creating a strong brand identity that resonates with consumers.

The Wrigley Company, now part of Mars, Incorporated, continues to expand its product lines. As new flavors and formulations are introduced, the company adapts to changing consumer preferences while maintaining the tradition of quality that Wrigley products are known for.

Philanthropy and Conservation Efforts

The Wrigley family has a strong legacy of philanthropy, particularly in conservation. They played a crucial role in establishing the Catalina Island Conservancy, which protects and preserves the natural environment of Santa Catalina Island.

The efforts of William Wrigley Jr. and his descendants reflect a commitment to environmental stewardship.

Additionally, the Wrigley Memorial and Wrigley Mansion, located on Catalina Island, stand as testaments to their family’s dedication to preserving local heritage. These initiatives support both conservation and community education, demonstrating that the Wrigley legacy extends far beyond their business interests.